DISRUPTING THE CONSULTING INDUSTRY
When I joined Signals Analytics, I joined a successful company with multiple 'Fortune 500' companies as clients and years of consulting experience.
Signals was looking to expand its offering in the form of a product which is where I came in. Transforming a service-oriented offering into a
pre-packaged product is a challenging task, especially in a world that is dominated by consultants.
Since we were looking for a subscription model, we had to be able to provide ongoing value throughout the subscription period.
As classic users of similar services are only actively in need of this type of offering at certain periods, we were looking for ways to provide
value even when our customers were not actively looking for content.
ANALYSIS MADE EASY
As with any new product I started with intensive research, both internal and external. My first insight was that
performing good analysis and making sense of large amounts of data is not an easy task for most of our clients. Even if someone reaches
some kind of insight, connecting several insights in order to reach an actionable conclusion is extremely difficult.
The first goal was to create an experience which simplified the process of analysing a large amount of data points and reaching
actionable insights. I defined a new and improved information architecture. Clearly defined principles were used as guidelines during the development of our new product offering. One of the main
principles was that at every point during the user's journey, it should be clear what the user is looking at, how she got there, and
how to move forward from there. Just providing answers to questions was not an option since in many cases, people don't know what
questions should be asked.
ESTABLISHING OUR USER PERSONA
After the initial research we were able to define our main user persona. Understanding the persona's goals, fears, skills,
and day to day tasks, allowed better understanding of the product needs and its overarching experience.
UNDERSTANDING WORK PROCESSES
Knowing the user was one of the many aspects needed to develop an engaging product. By understanding the
customers' work processes we were able to better understand the usecases and adjust our content offering accordingly.
A CLEAR PRODUCT FLOW
For the new product vision we created a clear product flow which ensured ease-of-use and retention. The flow included
different scenarios for different types of users.
A NEW APPROACH
The product is divided into 4 main areas. The first area is a feed-like area with reports and one-pagers.
This content allows the customers to stay up to date with regards to trends and developments in their eco-system.
The second area allows users to analyse the data. The data has been categorized and placed into different models. Each model is
transformed into an easy-to-consume dashboard with filtering options. The different dashboards are connected through 'narratives',
guiding the users through different analysis scenarios.
The third area is a personal area where users can bookmark interesting findings and configure what content they want to receive and in
Finally, a stand-alone reader combined with sharing features, allows the customers to share findings and reports within their organization.
Since the reader is stand-alone, it allows executives to consume content in an easy manner without having to go through the other product areas.
The analysis starts by choosing a narrative based on real business objectives
A main chart in each dashboard functions as a filter for the remaining charts
Comparing between different entities provides instant insights
The feed contains reports and alerts
The one pagers contain a clear insight and data for ‘proof’
WORKING AS ONE TEAM
Building and maintaining a large product demands clearly defined work methodologies. My team worked in
an organized matter, using pre-defined naming conventions, a library of symbols, and style guides. These
resources where shared with the development teams. Combined with elaborate user stories, this left little
room for inconsistencies, communicational errors, and unclarities.
Clear style guides ensure consistency in use of UI elements for design and development teams