CAR MAGAZINE AND COMMUNITY
Driving Dutchman, an online car magazine, was in need of a new web-based magazine and community.
The main challenges were defining a good content structure were it was easy to consume a large amount of articles and reviews.
A new brand was defined and designed as part of the project.
Driving Dutchman – Online car magazine and community
IDEAS HUB AND SOCIAL EXPERIMENT
Cal, Israel's leading credit card company, wanted to create a social experience. They wanted
to allow their customers to suggest ideas for new services and products. Winners would be picked and they
would earn cash prizes.
The main challenge was defining and designing a full product from scratch based on a very high-level concept
within a very short time. Not only did I produce the full product, including the development, I needed to make
sure the site was complient with high level security and SEO demands. The experiment was supposed to be online
for one year but due to its success remained online for a second year.
Cal Idea – Idea hub and social experiment
FLOWERS AND GIFTS E-COMMERCE SITE
Zer4u, the leading online flower delivery shop, was in desperate need of a new online shop. I worked closely
with the customer to define and design a new e-commerce site from scratch which introduced a wide variety of new features
and upsell strategies.
Zer4u - Flowers and gifts e-commerce web project
ELECTRONICS E-COMMERCE SITE
Best Buy wanted to update their web presence and improve the shopping experience of their site.
I helped them define and design a new e-commerce site.
Best buy – Electronics e-commerce web project
TOYS E-COMMERCE PROJECT
For the Israeli site of BestBuy, I helped improve the main page of their web presence.
The main challenge was to attract visitors to new deals, the online shop, a newsletter, and the company's social media presence.
ToysRus – Toys e-commerce project