Cuppasa is a market place, consisting of 2 mobile apps that redefine the relationship between coffee shops and remote workers. Remote workers can locate welcoming coffee shops while viewing seat availability from the comfort of their home. Coffee shops can manage and optimize this customer base.
|My title:||Founder & CEO|
|Responsibilities:||Anything :), product management, user research, UX, UI, visual design, branding, front-end development|
IMPROVING A DIFFICULT RELATIONSHIP
The relationship between coffee shops and people working from coffee shops with their laptops is tricky. Coffee shops have been designed for a large turnover while people who sit down to work tend to take up a lot of space for a long time without ordering enough. People looking for places to work, on the other hand, have a hard time finding a coffee shop that addresses their daily needs and welcome them to work from their space.
UNDERSTANDING THE MARKET
With two different users, each having very specific needs, understanding them and their needs was criticial to build a product that would feel genuine to either side. After having researched the subject online, I conducted multiple interviews with our potential users on either side.
CREATING A WIN-WIN SITUATION
After having carefully researched both sides, we understood the pains that needed to be solved. For coffee shops, we needed to find a way to better optimize their space. generate more revenue, and gain some control over when and where people are working from their expensive real-estate. For people looking to work from coffee shops we were looking to match them with the most fitting place for their daily needs, make their life easier, and help them with a growing feeling of isolation.
WELCOMING AND NON INTRUSIVE
The Cuppasa brand needed to speak to both the remote workers and the coffee shops. For the remote workers we needed to emphasize that they are welcome to work from our partners' coffee shops. For our coffee shop partners, who are very protective of their own brand, we needed to be as least intrusive as possible which is why we selected to stick to black and white.
A NEW MARKETPLACE
After having developed and published 2 apps, we successfully launched a pilot in Hoboken, New Jersey. Due to the COVID outbreak, we were forced to halt our operations.
THE REMOTE WORKER
The remote worker app helps users find welcoming coffee shops based on their location, mood, specific needs, and potential opportunities in the form of other professionals. Through the app, they can view seat availability from the comfort of your home.
THE COFFEE SHOP
Coffee shops are able to declare on what days and hours people are welcome to work from their shop. In the coffee shop, they allocate specific tables for Cuppasa users. Through the app they can offer special deals and new menu items. Reports help them gain insigths on customer behavior.
REAL LIFE MEETS VIRTUAL
COMPLETING THE EXPERIENCE
Since our product guides people from a virtual experience to physical locations, we created real life elements to complete
the Cuppasa experience. These elements fulfill both functional and branding purposes.