KAI helps starting entrepreneurs build their business in a fun and structured manner while connecting them to investments and other opportunities.
As the VP product, I transformed a high-level concept into a fully functioning MVP. As a team we broke down the complex business building process into small and easy-to-perform tasks. With a fun and engaging app we created a new way to build a business for millenial entrepreneurs.
Building a business is a complex process. Entrepreneurs are usually very passionate about their product and tend not to deal with important aspects of building a good business.
As a result, many businesses fail due to lack of experience or knowledge. An overwhelming amount of start-ups, for example, fail since they don't address something as basic as a true consumer need.
The question was, how could help young entrepreneurs focus on their passion while dealing with the complexity of building their business? Especially with a generation that is used to receive their information in small bites. Furthermore, we wanted to be practical while being educational by not only providing resources but actual tools.
In order for entrepreneurs to be able to digest the incredible amount of information, we needed to come up with a clear information architecture.
By creating a clear structure, starting with business divisions and ending with micro jobs, we were able to break down the complexity of business building
into small and easy to perform tasks. Building a complex map of relationships and dependecies between these tasks behind the scenes, allowed us provide high-end
outputs based on sequences of simple questions and tasks.
Through careful timing of these tasks, we could ensure that instead of having to deal with information overload at the incorrect stage, entrepreneurs were able to progress at their own pace at the right time.
Since our users would meet KAI at different important stages of their business building journey, it was essential to understand what these stages where, the users's sentiment at each stage, and what KAI should accomplish. We mapped out the full journey to get a clear overview of our product goals.
While we were building a product that would help our users to succeed in their own business, we wanted to ensure that the entrepreneurs would stay engaged
and complete the needed tasks. By introducing 'KAI', an assistant, we were able to provide a personal experience. By creating small tasks with multiple choice options (where possible),
we provided small accomplishments through micro-interactions. These small accomplishments, led up to bigger accomplishments in the form of graphic outputs that could be used
by the entrepreneurs to discuss internally or even as slides for external presentations.
We also introduced an internal credit system in which our users earned credits for completing tasks. These credits could then, at a later stage, be used to 'purchase' screen time with consultants, get advanced output templates, or get access to a wide range of opportunities.
Getting the experience right for individual users, meant we needed a robust onboarding process. This process would allow us to provide a tailored experience for our users based on their specific needs.
With KAI, any entrepreneur or aspiring entrepreneur can validate and develop their business idea. With the product's first release, and by performing the simple tasks, users create their initial investor deck. In the future, KAI will connect these businesses to opportunities such as investors and corporates looking to innovate.
While the business building process is performed 'bottom-up' through the above mentioned tasks, the user is also able to view their accomplishments or proceed with the process, 'top-down'. The business page provides a clear overview of the business divisions and the progress of the business building process.