PROJECTS

As an independent UX/UI designer and consultant I’ve worked opposite many clients offering me the opportunity to work on a wide variety of challenging and interesting projects.

During this period, I worked on numerous products and projects. In most cases, my customers were in need of a wide variety of services which included: product definitions, UX definitions, interactive and visual design, choosing technologies, development, production, and more.

This section includes a few samples of products I’ve had the pleasure to work on.

DRIVING DUTCHMAN

CAR MAGAZINE AND COMMUNITY

Driving Dutchman, an online car magazine, was in need of a new web-based magazine and community. The main challenges were defining a good content structure were it was easy to consume a large amount of articles and reviews. A new brand was defined and designed as part of the project.

driving dutchman

Driving Dutchman – Online car magazine and community

CAL IDEA

IDEAS HUB AND SOCIAL EXPERIMENT

Cal, Israel's leading credit card company, wanted to create a social experience. They wanted to allow their customers to suggest ideas for new services and products. Winners would be picked and they would earn cash prizes. The main challenge was defining and designing a full product from scratch based on a very high-level concept within a very short time. Not only did I produce the full product, including the development, I needed to make sure the site was complient with high level security and SEO demands. The experiment was supposed to be online for one year but due to its success remained online for a second year.

cal idea

Cal Idea – Idea hub and social experiment

ZER4U

FLOWERS AND GIFTS E-COMMERCE SITE

Zer4u, the leading online flower delivery shop, was in desperate need of a new online shop. I worked closely with the customer to define and design a new e-commerce site from scratch which introduced a wide variety of new features and upsell strategies.

zer4u

Zer4u - Flowers and gifts e-commerce web project

BEST BUY

ELECTRONICS E-COMMERCE SITE

Best Buy wanted to update their web presence and improve the shopping experience of their site. I helped them define and design a new e-commerce site.

best buy

Best buy – Electronics e-commerce web project

TOYSRUS

TOYS E-COMMERCE PROJECT

For the Israeli site of BestBuy, I helped improve the main page of their web presence. The main challenge was to attract visitors to new deals, the online shop, a newsletter, and the company's social media presence.

toysrus

ToysRus – Toys e-commerce project